Just In From London Fashion Week – Hottest Eyewear Trends for 2017


Trends in eyewear are linked to trends in fashion clothing. ~ Catharina Rüß, London Academy of Fashion and Design

London February 2017 — Fashionistas will tell you that London Fashion Week is one of the most anticipated events. With star studded line-ups, avant garde presentations and swarms of catwalk shows,designer-sunglassess-for-men-2013 everyone is lost in a world of style inspiration. It’s obvious – designers are relying more and more on eyeglasses as a key fashion accessory. This trend was huge at February ’17 London Fashion Week where accessories were in focus – bags, jewelry, belts, shoes and especially eyewear were not just regarded as an extra – they were often the highlight of designer shows.


A survey with European fashion students confirms this: 69% of the respondents regard the importance of eyewear as a fashion accessory on a steady increase. This year at Fashion Week the British Fashion Council announced a shake-up in events, bridging the gap between high street and high-end. Burberry introduced a ‘buy it now’ feature to their shows and over 150 pop up shops were added.




To help you stay ahead of the fashion curve this year, Eyeland has your eyes covered with the key takeaways from Fashion Week – and shows how you can incorporate these looks in your eyewear.

Ready to visit London? Let’s go!


Large & In Charge




A hit with bloggers, designers and consumers, the oversized look is here to stay. London street looks showed an oversized pair of specs is an easy way to embrace this trend.




She Comes In Colors





While adding color to your glasses is a must- have for ’17, it’s all about keeping things subtle. The colour palette during Fashion Week was relevantly minimal, and most designers stuck to ambers, cool blues, marbled greys.




Double Wires




Double wire rims have a good spot on the 2017 eyewear trend list, as they continue to stand out among the rest on runways all year-long. Tinted lenses with funky wire rims are fun to discover, while mirrored lenses seem to be a top trend and look great mixed with this particular look.


Colorful Lenses





Glasses with colorful lenses made a splash at London shows bringing in bold color pops of  blue and fushia. Yellow lenses seem to be a top trend and a sunny look for spring and summer.


Embellished Rims





If you want to play up the new year trends and are rather adventurous, large geometric frames and bold embellished rims are probably your best bet. It doesn’t have to be too much though – even just a touch of floral additions to oversized and rounded lenses gives a fashion-forward look.


Aviators – Still Flying High



Aviators have been a statement on the runways for quite some time, and show no signs of disappearing – something we’re thankful for. There’s just something entirely enticing about a good pair of dark or mirrored aviators, and designers at the ’17 shows weren’t shy in updating some rather coveted looks in sunny yellow and vibrant blue.

Hot & Cool Eyewear Trends for Men




For 2017, designers reinvent classic styles, and give men the power to level up style and attitude with everything from round frames to classic aviators. Professional, stylish, geeky, vintage or funky are all updated with a modern twist.








The hipster style made a strong statement during Fashion Week. With simple lines, these frames were shown with thick rims, square large shape and given a ’17 look with edgy colors and patterns.








Thick-framed geek glasses with metallic accents and unusual colors were featured on the runway with personal interpretations seen on the streets of London.





New Vintage



New vintage eyewear for 2017 transforms this look with edgy classic appeal. Shown were exaggerated, oversized frames, thick rims and double bridges, and Wayfarers and aviators that shout retro. Inspired by the glorious 50’s and 60’s, vintage glasses include the browline trend. Think Buddy Holly revisited!


Timeless Classic


353DB5AB00000578-3640033-image-a-13_1465864629780With timeless shapes and colors, we easily associate these glasses with a classic look that never goes out of style. This year’s options include minimalistic design elements, and the color code is ranging between black, brown and gray. Shown suited for professional environments or paired with a night look, traditional colors with rectangle, round or oval frames are the go-to choices. They add gravity to a look so they’re perfect for business. Speaking about rigor, classic tortoise patterns are also trending.


One of the advantages of a new fashion season is the opportunity to go for a style change. Change your look and express your personality with stylish glasses that reflect who you really are. Hundreds of the lastest frames from top designers are arriving daily. Visit one of Eyeland Optical’s 14 PA locations  for expert service, top optometrists, and the best prices.



Copyright 2017 Eyeland Optical Centers

Be cool. Wear sunglasses in winter and save your eyes.


It’s All About Perception

When the days are cloudy and cold, sunglasses are probably the last thing on your mind. But winter eye protection can prevent painful temporary conditions and permanent eye damage. Besides, what’s cooler than wearing sunglasses?

 Protect those peepers.

Caucasian senior man skier in goggles posing on mountain.

Did you know your eyes can get sunburned in the winter? Snow and ice reflect 80 percent of the sun’s ultraviolet (UV) rays. Whether you’re skiing, snowboarding or working outdoors, UV rays strike from every angle, even on cloudy days UV exposure can cause a painful condition called photokeratitis, or “snow blindness.” Reporter Anderson Cooper recently experienced temporary vision loss from this condition. He was on the water, but strong glare from any source can cause symptoms.

Slow-Down and Even Prevent Age-Related Eye Conditions

cropped golf man

Protecting your eyes in winter can prevent or slow down eye conditions such as cataracts, age-related macular degeneration, cancer and other growths, and wrinkles around the eyes.

Can cold temperatures affect my eyes? 


Yes. Exposure to cold can cause eye pain, blurred vision and other vision problems. The cornea (front of the eye) can freeze if your eyes are not protected from extreme cold.


Winter Sports: Eye Safety First



Learn what researchers know about eye protection for skiers and snowboarders: www.aao.org/eye-health/tips-prevention/winter-sun-eye-safety



Sunglasses: Be Cool and Save Your Eyeswoman-snow-winter-sunglasses

Trendy designer sunglasses, polarized sunglasses, polycarbonate sunglasses designed for
winter sports or other sunglasses that block 100 percent of UV rays — protect your eyes from glare. Wraparound sunglass styles provide the best eye protection. Ski goggles protect against glare, cold and wind, and you can get prescription ski goggles.




If you run, fish or do other outdoor activities in winter, you need protective eyewear. Many outdoor surfaces like concrete and water can reflect enough UV light to cause eye damage.



Time of the Season: When Winter Eye Safety is Most Important


The risk of eye damage is highest in late winter and early spring, when days are getting longer. UV rays are strongest between 10 am and 3 pm, further south and at higher altitudes. Popular health site WebMD explains: www.webmd.com/men/features/winter-means-wearing-sunglasses#1.  In the Pacific Northwest, you might not need sunglasses on most winter days. But our weather changes rapidly, so keep sunglasses handy. If you wear prescription sunglasses, consider a pair for the car or boat.

Do kids need winter eye protection?


You bet.  Early and regular eye exams are key.  Check out our blog on winter eye safety for the getty_rf_photo_of_teen_wearing_sunglasseswhole family: http://blog.eyelandoptical.com/focus-on-family-winter-sports-protecting-your-kids-eyes/  UV rays can damage young eyes more easily than adult eyes, and UV exposure builds up over a lifetime.  Especially when playing in in the snow and during water activities, make sure your kids’ sunglasses block 100 percent of UV rays.  For kids and teens, sunglasses that look cool and protect can make the difference between wearing eye protection and risking damage.




We Love to See Kids at Eyeland


If you want to know if your child’s current eyewear leaves them vulnerable to the sun’s damaging UV rays, come in for a free test.  Eyeland offer free testing to determine the amount of UV protection your child’s current eyewear provides.  During your visit, learn more about our protective eyewear.


Sunglasses for Winter Eye Safety – Eyeland’s Got Your Eyes Covered!


Each of Eyeland Optical Centers 14 PA locations offer sunglasses for every budget, including Oakley, Nike and Ray-Ban. We also offer prescription lenses for polarized glasses and sports goggles.

Questions about winter eye safety? Contact us, keep your eyes safe and look cool.

Call 888-603-EYES or go to eyelandoptical.com.

Copyright Eyeland Optical 2017